Price Guaranteed for:
How to [achieve biggest goal] WITHOUT [biggest fear]

Give a little teaser about your hook here
In this portion of the sales letter, you want to give a quick backstory – not a long or drawn out one, but one that lets the reader know they should listen to the rest of the letter.
If you have proof, testimonials, or results to share, this is a good place to sprinkle a couple in, as skepticism will be high at first.
Lead into the first call to action that mentions that this is a special offer, kinda like this:
Get the [Book Title] Book PLUS all the [# of bonuses] Bonuses Worth $[Total Value]
For Only $[your price]
Now you’re going to transition into the “here’s what you’re gonna get & learn” section.
We are going to rely heavily on bullets in this section, for 2 good reasons:
1) A bunch of bullets indicates to the reader that there is serious value inside this product (which there is!)
2) Bullets are much easier to skim than paragraphs. This creates a structure, desire, and curiosity… “What the heck is on page 72!?”
3) It is common & effective to say things like “learn x, y, and z on page 72”. That shows the reader that the content is really in there, and there will always be the ONE bullet that puts them over the edge and makes them want to buy, so this gives them a reference to get right to the good stuff. If you are PRE SELLING your book, you can leave out the page numbers, but once the book is done with editing, it is a great idea to add them back in. You’ll see me do this throughout the challenge.
Here’s a sneak peek of what you’ll discover inside the Digital Copy of [your book]
Quick recap of how valuable all the bullet points are that they just saw, but quickly lead into the next section, which mentions the BONUSES!
When You Get Your Copy Right Now For Only $[Your Price]… You also get these BONUSES!
Bonus #1: Companion Workbook
Value, $17

Describe the first bonus and why it’s so great.
Remind them that it is free if they buy today.
Recap the main benefit of this bonus and remind them that they get it for free with their purchase
Bonus #2: Companion Workbook
Value, $17

Describe the first bonus and why it’s so great.
Remind them that it is free if they buy today.
Recap the main benefit of this bonus and remind them that they get it for free with their purchase
Bonus #3: Companion Workbook
Value, $17

Describe the first bonus and why it’s so great.
Remind them that it is free if they buy today.
Recap the main benefit of this bonus and remind them that they get it for free with their purchase
How would it feel if you could confidently…
Then you can add a quick blurb explaining that is the entire reason for creating the product they are looking at!
As a nice segue, you can mention that you understand some of this may sound too good to be true, which is why you’re putting your best foot forward and offering….
No Questions Asked
100% Money back Guarantee
Explain why this guarantee exists, and why it’s a no brainer for them to take a chance on you.
This is a 30-day guarantee
Remind them that there is zero risk for them. Until you have built up a major brand, it’s important to have a very lenient moneyback guarantee, because your first transaction is all about gaining trust and over-delivering.