Funnel Goal

Skip the freebie and run traffic directly to a low-priced product. Instead of building a list of freebie seekers, you can now focus on growing a hyper-focused list of customers, who will likely be your best future customers.

Funnel Components

Traffic Sources:

Internal links from your own platform
Facebook Organic Posts
Facebook Ads
YouTube Organic
YouTube Ads
Affiliate Traffic

Pages:

Sales Page for low-priced product
Checkout Page with a Bump Offer
Upsell Page (optional)
Upsell 2 Page (optional)
Downsell Page (optional)
Thank you Page

Email Sequences:

Abandoned Cart Sequence (optional)
New Customer Welcome Sequence

Advertising Formula

Prospecting audience
- 80% of budget
- Targeting interests, lookalikes, demographics
- Optimize for Purchase Conversions
- Track Return on Ad Spend
Retargeting Audience
- 20% of budget (manage budget through frequency)
- Target Custom Audiences: Viewers who visited sales page or checkout page but did NOT visit thank you page or fire purchase event in 7-14 days

Expectations

The goal of this funnel is to be able to put $1 into ads, and get $2 back out
This is a "feeder funnel" - If you can make a small profit on your SLO funnel, you will be able to ascend these customers to a higher-value product or service.
You will have to heavily discount the offer. Be prepared to put your best foot forward and delight your customers with this offer. Because they may not know/like/or trust you yet, you want to wow them with the offer itself. Only then can you gain the trust to wow them with your own personality / services.
General Guidelines for pricing: If you sold this for 3-5x the price, would your customers still be happy with their purchase? If not, make the offer better, or lower the price.

Benefits of this funnel

You can target the almighty "Purchase Pixel" which is perfectly aligning your marketing goals.
The sad truth is that most of your support tickets and frustration come from freebie seekers. I have found that you can build a much higher-quality list using the Self Liquidating Offer funnel vs a tripwire funnel.

Downsides of this funnel

Definitely will build your list more slowly
You need to have a deep product portfolio to maximize this funnel

Tweaks to this funnel

Upsell to Application
Abandoned Cart email sequence
Retargeting Ads

Recommended Tools

Opt in Page: Thrive Architect
A/B Testing Solution: Thrive Optimize
One Time Offer & Checkout Solution: Thrivecart
Email Marketing Platform: Convertkit

Funnel #2: The Self Liquidating Offer

This is a premium course

Ultimate Funnel Toolkit

Anatomy of a Funnel

Mockup Designs