Build a Brand with Your Headline

When I launched my first ebook, Blog by Number, I played off the words ‘paint by number’ because I wanted the concept to be conveyed that the ebook is a step-by-step guide for blogging. My headline goes into a bit more detail with “Every busy mom’s ultimate guide to starting a blog.”

I suggest:

Use a catchy, easy to remember title
Use a more specific headline that tailors the message to your audience

The ‘by Number’ suffix is working well for me. With my subsequent products I continue to use my brand in my “Theme by Number”, “List by Number”, and “Ebook by Number” courses. If you feel that you may create additional products in the future, think about how you can use a catchy headline and reuse it again in a unique way.

If your blog is called "TheHappyMomLife" you could have a product series called:
HappyFitness or HappyMealPlanning or HappyBabySleepTips.
If your blog is called "LoveLifeLittles" you could have a product series called:
LoveFitness or LoveMealPlanning or LoveBabySleepTips.

Either way, have fun with it! I enjoy having my products all seem cohesive - it helps to build a strong brand.

Need more help? Here is a video John and I did that gives you more details on naming your product correctly.

How To Decide On An Course Headline

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