Funnel Goal

This is an all-purpose sales funnel. Meaning, you can use it for just about anything:

Selling low-priced products
Selling high-ticket prices
Collecting "Work with me" applications

In general, you are going to collect registration sign ups for your leads to attend a "free class," "webinar replay," "Masterclass," "Case Study," ... you get the picture.

There will be a video on the page, and that video has several goals:

Build up trust with you that you are an authority to speak on the topic
Identify the problem that your prospect has
Show that you have the solution to that problem
Motivate the viewer to take action on that solution now.

There are several ways to do this, and analytics & optimization will be keys to your success.

Funnel Components

Traffic Sources:

Internal links from your own platform
Facebook Organic Posts
Facebook Ads
YouTube Organic
YouTube Ads
Affiliate Traffic

Pages:

Registration Page to attend training
Webinar / Video Page
Checkout Page with a Bump Offer
Upsell Page (optional)
Upsell 2 Page (optional)
Downsell Page (optional)
Thank you Page

Email Sequences:

Thank you for Registering Sequence
Abandoned Cart Sequence (optional)
New Customer Welcome Sequence

Advertising Formula

Prospecting audience
- 80% of budget
- Targeting interests, lookalikes, demographics
- Optimize for Purchase Conversions
- Track Return on Ad Spend
Retargeting Audience 1
- 15% of budget (manage budget through frequency)
- Target Custom Audiences: Viewers who visited video page but did NOT visit checkout page or fire purchase event in 7-14 days
- "You didn't finish the video!"
Retargeting Audience 2
- 5% of budget (manage through frequency)
- Target Custom Audiences: Viewers who saw checkout page / application page but did not take the desired action in 7-14 days
- "Complete your purchase / application!"

Expectations

This funnel is most commonly used for people's core offer- the offer that tends to drive the majority of income for the business
But don't expect this to convert immediately - the benefit of doing a pre-recorded video is that you can continuously monitor the analytics & improve the funnel over time.
Having social proof is very valuable for this funnel. Anyone can promise results, but we want to see that you have actually achieved real results in the past.

Benefits of this funnel

Although there appear to be many components of this funnel, it is actually quite simple to build, and when done properly can be scaled very quickly
Video can be much easier for some people to create, and free trainings carry a high perceived value, which means you should be able to get email signups at a good price.

Downsides of this funnel

The world is becoming wary of sales pitches disguised as trainings. Be sure to give REAL value on the training
It can be time consuming to tweak the video, re-record, edit etc to improve its conversions, but it is worth it!

Tweaks to this funnel

Paid product vs application
Bump offer
Upsells
Multiple Retargeting opportunities
Limited time offer with countdown timers

Recommended Tools

Opt in Page: Thrive Architect
A/B Testing Solution: Thrive Optimize
One Time Offer & Checkout Solution: Thrivecart
Email Marketing Platform: Convertkit

Sales Funnel #3: The “Auto” Webinar

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Ultimate Funnel Toolkit

Anatomy of a Funnel

Mockup Designs