These campaigns are going to be your bread and butter to consistently and predictably drive results for your business. Let's build our scale campaigns.

Scale Campaign Structure

The structure of our scale campaigns is almost the opposite from the seed campaigns. It looks like this:

We will launch a single campaign, and inside that campaign we will test several different audiences. And for each audience, there will be only 1 ad.

We set it up this way for many reasons:

This way we know exactly how much is being spend on each individual ad
We are able to quickly analyze the performance of each audience
Our rules are able to effectively scale and turn off the right combinations without accidentally hurting our performance.

Do not create ads here, use existing ads

Because we will be using the same ad creative for multiple audiences, we don't want to create something new. If we do and Facebook has a problem with it, we might have 6 separate rejections to deal with, instead of just a single rejection like we would have in our Seed Campaign.

So find an ad that has been performing well for you, and grab its post id:

Here is an example of a decent ad that is worth scaling:

Cost per lead is only $0.63, well within KPI
Above average for Quality Ranking, Engagement rate ranking, and conversion rate ranking

Set up your Scale campaign

Now let's go through the simple steps to build out your scale campaign.

Create a New Campaign

Click our favorite Green Button (1), and select your object (2) as leads or sales. Give it a name (3) and Click continue (4).

Configure your ad set settings

Many of these settings were already covered in detail inside the Seed Campaign setup, so we will run through these quickly:

Conversion Location - Select website
Performance goal - We want to maximize conversions
Conversion Event - Select Lead or Purchase (depending on the type of funnel you are running)
Budget & Schedule - Choose your starting budget. The "Correct" answer is to choose a daily spend that should allow you to get 50 conversions in a 7 day time period. For example, if you anticipate your cost per result is $3, then to get 50 conversions in 7 days, you'll need to spend $150 ($3 x 50) over 7 days, or $150 / 7 or $21.4 dollars per day. We will cover this in more detail in a separate lesson. I general, I start my lead campaigns off at $20 per day, and my purchase campaigns at between $50 and $100 per day. But I have a big budget and have been doing this for a long time. There's no major problem with starting at $5 per day. Do what's right for you.
Audience - Select one of your core saved audiences
Placements - I Still enjoy Advantage+ placements as it keeps my job simple and helps my ads run longer

Configure your ad settings

This is an easy one, because you've already done the work! We won't have to set up a new ad, but simply choose one of your seed campaign ads to scale. Choose Use existing post and you'll be able to find the post ID in the search window.

In the Select Post box that pops up, you can find the ad that you'd like to scale:

Be sure to use the helpful search box to find the right ad
Notice that all the social proof from the ad is displayed. In case you have variations of the same ad, it's a good idea to use the ad with the most social proof
The post ID. I like to copy this and keep it handy, You may want to use it again!

Most of your ad settings will be pre-configured, so the last thing you need to do is double check your tracking:

Simply make sure that the domain where your success point is (where the leads or sales are recorded) is selected.

With everything set up, give it a good look over and click Publish.

Duplicating your ad set for each core audience

Phew that was a lot of work, but now things get much easier. We will simply duplicate our ad set for each core audience that we want to include in our scale campaign.

Now with the campaign cloned, you'll be able to simply adjust the name of the ad set (1) and the saved audience you want to target (2)

To change your audience, simply click the drop down and choose a different core audience:

With that tiny tweak, you now have doubled the ad spend of the campaign and focused on a new targeting with the same ad!

You can now hit publish on the new ad set to get it started in the process.

Simply repeat this process for each of your core audiences you'd like to run your ad to. When you're done, you should have a campaign structure like this:

In this example, we are running the same ad for $20 per day to 5 different audiences. So we will expect to spend $100 per day on this ad.

Remember to scale your budgets up or down to your risk tolerance. You can either spend less money per day, or use fewer audiences until you find what works for you.

But it's also important to make sure you have your automatic management rules in place to protect you, which is what we will cover in the next section of the course!

Setting up your Scale Campaigns

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Welcome to Ads By Number!

Ads By Number Course

Before You Advertise you must...

Set up your Facebook Business Page and Account

Let's Write Some Ads

Targeting your perfect audience every time

Let's Launch Our Ad Campaigns!

Managing & Scaling Ads

Bonuses!